Report looks at a year-round watering use study regarding behaviors and attitudes of residents who had a lawn or landscape they watered and had an automatic irrigation system. Also included is the social marketing plan used for this program.

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Year of study

2008

Author

Dr. Moya L. Alfonso, Center for Social Marketing, College of Public Health, University of South Florida

Research type

Survey

Coverage

Districtwide with oversampling in pilot areas of Sumter, Charlotte and Polk counties

Respondents

802 Telephone

Organization

Southwest Florida Water Management District



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