Qualitative data were collected to examine citizens’ attitudes and current use of water and to determine the effectiveness of the District’s water conservation media campaign during a historic three-year drought. This report contains the results of four focus groups testing the "Skip a Week" campaign concepts.

“Skip a Week” Water Conservation Pre-Campaign Focus Group Report

Year of study

2009

Author

Dr. Tait Martin, Salter Mitchell, Inc.

Research type

Focus Group

Coverage

Districtwide

Respondents

28 Participants

Organization

Southwest Florida Water Management District



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