Report details opinions and attitudes of residents' regarding fertilizer behaviors, attitudes and knowledge. The results of the Districtwide survey also assisted in guiding the development of a campaign to promote proper fertilizing techniques and the adverse effects associated with excess fertilizing and improper fertilizing techniques. Several other reports are also attached that were formative in designing this campaign.

Download Fertilizer Campaign Pre and Posttest Final Survey Report

Download Fertilizer Campaign Summary

Download Focus Groups for Florida Friendly Fertilizing Campaign Advertising

Associated Research: Lawn Care Behaviors Survey Report

Associated Research: Fertilizer Focus Group Report

Associated Research: Fertilizer White Paper

Associated Research: Barriers and Benefits Surveys Final Report

Year of study



Kerr & Downs Research

Research type





1,152 Telephone


Southwest Florida Water Management District

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